Eyebrow headline – Problem – Hurt in an accident in [City]? <H2>
The Grabber – Main SEO & psychological hook <H1>
Short 2 sentence sub-headline – Agitate & Solution – eg. Don’t let x happen [some sort of fear of loss to make the problem worse]. Let us [the solution] so you can [alleviate another fear] <p>
The 3 Main Claims – Why You Should Choose Us <H2>
Before You Call Us – Life basically sucks right now <H2>
Yeah, life totally sucks right now. That’s why you are on this website looking for a solution. Here is where we write some emotionally appealing copy writing that empathises with how much things suck for you and how you feel you are getting screwed over by insurance companies or some other faceless or uncaring entities. <p>
After You Call Us – Now everything is brilliant <H2>
Wow, now you’re so glad you decided to call us. Here is where we write some emotionally appealing copy writing that empathises with how great things are for you now because you were super smart and decided to call us to help. Wasn’t that a good idea you had, wow, you really are very smart. Well done! <p>
The Proof – Real Results From Real [KEYWORD] Clients <H2>
Handling Objections (4 to 6 max) – Common Questions About Your [KEYWORD] Situation <H2>
Reframe: A quick reframeing of the situation to highlight they have nothing to lose
Reframe: A quick reframeing of the situation to highlight they have nothing to lose
Urgency/Scarcity Line – Don’t miss out paragraph <p>
Main CTA Headline: Don’t Settle for Less. Call our [KEYWORD] Today <H2>
Get your free consultation in minutes. Available 24/7
Reassurance: Free consultation • No upfront fees • Confidential <p>